HOW TO USE THE AFD.

The American Firearm Directory is a valuable tool for us gun-owners. Very few of us like to make uninformed purchases with our hard-earned dollars: we want to be sure we’ve examined all the options before we take the plunge and hit that “buy now” button. We want to get the best product that closest fits our needs, but prior to the launch of the AFD there really wasn’t an online index of ALL the American manufacturing companies, arranged alphabetically, with descriptions of what they produce. In fact, even the guys who assembled the AFD said they were only previously aware of about 20% of the companies listed! In other words, even they, as industry professionals, only had around 350 companies on their radar. They said it was incredibly exciting to discover all the homegrown producers throughout the fifty states that are innovating and producing quality items to make our firearm ownership and enhancement increasingly complete. Never before has there been such choice - as law abiding Americans we are currently able to own pretty much any gun configuration we can dream up and the AFD gives wings to our dreams by enlightening us of the possibilities. 

A second crucial function of the AFD is as a resource for anyone looking to enter the firearms & accessories business. Personally I’d begin by perusing all the pages and discovering a window of opportunity. Just seeing how many companies are in OPTICS, or AR’s, or KNIVES I’d probably avoid entering those fields unless I possessed a revolutionary idea and a marketing strategy to match. There are several categories that seem grossly underserved and providing I could muster enthusiasm for them, that’d be a good starting point. The RESOURCE page then offers a comprehensive selection of providers from legal counsel to outsourcing manufacturing to import/export and distribution…it’s all there! In fact the AFD is a one-stop shop for everything you’d need to get going.

A third benefit of the AFD is to give existing companies a comprehensive overview of the business as a whole: to learn who’s who, who’s providing what service, who’s in their product field or US State etc, all for the purpose of improving product diversity and coverage, eradicating redundancy, reaching a broader customer base and ultimately improving their personal revenue flow. Never has there been a better time for American firearm and accessory manufacturers and having a clear overview of the industry gives each individual company the power to refine their customer base and product line. Also, each company can fine-tune their posting on the AFD at no charge by sending in their preferred text so their company/product profile is exactly the way they want it - just follow the instructions on the homepage. Any company can also billboard themselves by renting a page header for a nominal $12.50 per week: with over a thousand visitors a day that’s a lot of exposure especially in this day and age of restricted firearm advertising on Google, Facebook and other politically-correct web platforms. 

With time the American Firearm Directory will become as indespensible as coffee and donuts to consumers and businesses alike. It's birth is another crucial landmark in our favorite industry's evolution. God Bless America! HH

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