all-new cartridge: federal 30 super carry

 The new 30 Super Carry (I assume this will be abbreviated to 30SC) allows for MORE capacity, has MORE power and provides MORE penetration but it'll certainly also cost MORE until demand facilitates adjusted pricing. Nevertheless, it's very possible - with the right marketing and endorsements - that this new round could compete with 9MM or even supersede as the go-to cartridge for American shooters. 9MM (currently manufactured in 70 countries) was originally of German design (1901) then designated for NATO use (1962), whereas 30SC is wholly American. This from the Federal WEBSITE:

Introducing 30 Super Carry — the most revolutionary self-defense advancement in nearly 100 years. The .312-inch-diameter projectile used in 30 Super Carry allows more magazine capacity than 9mm Luger, yet delivers equal muzzle energy and performance. The dimensions allow chambering in handguns with reduced grip circumference and smaller overall size for easier concealment. More than just an all-new cartridge, the compact design represents an entirely new class of ammunition engineered for absolute performance by every measure. The 30 Super Carry's slimmed-down dimensions result in a simple physical truth. A magazine the size of your standard 9mm Luger pistol's will carry additional rounds — two more in initially available handgun models. You get the proven power of a 9mm Luger with added capacity that can make all the difference in a real-world self-defense scenario. Federal’s new high-performance 30 Super Carry handgun cartridge delivers 9mm Luger terminal performance using a smaller case to provide big benefits for concealed carry. The best defensive cartridge will only perform to its full potential for the user through diligent training with ballistically comparable practice ammunition. American Eagle 30 Super Carry fills this role, providing an extremely similar feel and point of impact as its HST counterpart. A great cartridge demands a firearm that's just as good. That's why we worked hand-in-hand with Nighthawk Custom and Smith & Wesson while engineering 30 Super Carry to help these trusted manufacturers develop handguns that will extract all the cartridge offers. Initially available models include the Nighthawk Custom President and GRP and the Smith & Wesson M&P Shield Plus and Shield EZ.